For a mobility hub to be effective, it needs to be easily identifiable as a place of interchange and access to transport. A cohesive brand across hubs, with signage, can ‘raise the profile of mobility hubs’ by aiding understanding (CoMoUK, 2021, p. 10). Evidence of this can be seen in a pilot project in Amsterdam which saw hubs featuring a clear sign and user information attracting ‘28% more users than … [hubs] with no branding or information’ (CoMoUK, 2022, p. 2). Branding and Signage has four key purposes – 1. A unified common brand for recognisability; 2. Provision of information services; 3. Ability to locate the hub; and 4. Contributing to the streetscape and local identity (CoMoUK, 2024, p. 2). As branding and signage changes by place, there are a variety of successful case studies, each offering different features such as information on the transport offer and wayfinding, local information and community events, local art, and advertising (CoMoUK, 2024, p. 4). However, a unified brand across hubs can become complicated and costly to implement across delivery partners (CoMoUK, 2021, p. 19).